How Content Advertising Can Land You A job

A big trend in the past couple years has been clickbait content ads. If you are reading a story on Taylor Swift and you get to the bottom and see a bunch of pictures and titles of other pieces of interesting content, chances are, they are ads. These are quite popular and have the potential to pay publishers off huge ($5-$8 CPM is what they claim). The problem is, in order for them to pay off huge, you need to have a strong click-through rate. For instance, a user who clicks through a content link and then leaves the other site quickly is far less valuable than a user who clicks through the photo gallery they are showing.

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That is on the publisher side of things. If you are looking to get hired, you can choose to target your audience with a well placed piece of content. For example, if you are looking to get hired as an SEO specialist, You could write an article about the “biggest SEO break-through of the year” and then use sites like Taboola, Content.ad, and Zergnet to promote it. It costs only around $.05 per click, and whereas a high % of your audience won’t be what you want, you can best some % of the audience will.

Set low budgets and start small. But even if it takes a small investment from you, isn’t it worth it to be noticed in the end?

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